The campaign showcases the lives of women with advanced or metastatic breast cancer (MBC) across the world through real and personal experiences. Many of these women have found something unexpected from their diagnosis; something universal; a deeper sense of meaning in their lives and their hopes for living as long as possible. FurtherMore explores metastatic breast cancer though these powerful stories, and celebrates what can be achieved when people with this diagnosis get the support they need to live a normal life.
The hope is that, through these stories, awareness of metastatic breast cancer will increase, and empower all those affected by the disease to go further in sharing information with their healthcare professional about how they truly wish to live with their diagnosis.
Explore our guide on making difficult conversations better
The truth is, it is not always easy to talk about metastatic breast cancer. By talking to people living with this disease, we have learned that they often struggle to have the conversations they want to have, even with those they are closest to. Sometimes the most important conversations are the hardest for people to tackle – whether that’s discussing end-of-life care or financial and family arrangements after death.
My BroadCast Companion, a resource initiated and fully funded by Eisai Europe Ltd and developed in collaboration with people living with metastatic breast cancer and experts involved in their treatment, aims to help people living with it and those around them – including friends, family and healthcare professionals – to break the silence that can come with a diagnosis. The guide is packed with tips and advice to make having these difficult conversations a little bit easier.
Click here to download the guide.
The My BroadCast podcast series
This short podcast series hosted by Lauren Mahon, broadcaster and breast cancer survivor is designed to accompany the conversation guide and shine a light on the real life experiences of women living with metastatic breast cancer. Tune in to hear them candidly discuss living with this disease and how to navigate some important topics from mental health, to managing friendships, and conversations with children. Listen to the series via the links below.
In memory of Jennifer Cronje & Nicky Newman; two powerful and inspirational voices in the metastatic breast cancer community who we are forever grateful to for speaking so openly about their experiences and offering invaluable advice for others in the community.
My BroadCast podcast episode one: Laura Bailey
Listen to Laura Bailey's candid conversation about living with metastatic breast cancer whilst being a mum.
EMEA-NON-25-00162
Date of preparation: July 2025
My BroadCast podcast episode two: Nicky Newman
Hear Nicky Newman discuss all things metastatic breast cancer and friendship.
EMEA-NON-25-00161
Date of preparation: July 2025
My BroadCast podcast episode three: Lisa Fleming
In this episode, Lisa shares her personal mental health journey and practical advice for listeners who may also be struggling with their mental health following a metastatic breast cancer diagnosis.
EMEA-NON-25-00143
Date of preparation: July 2025
My BroadCast podcast episode four: Jennifer Cronje
Hear Jennifer talk about how her outlook on life has shifted since her diagnosis, the power of gratitude, and what is on her ‘Living My Best Life List’ to remind listeners of the importance of living in the present and taking each day as it comes.
EMEA-NON-25-00163
Date of preparation: July 2025
